There are two main ways to bring more traffic to your website: SEO (search engine optimisation) and PPC (pay-per-click). People are always asking if SEO or PPC is better but that question doesn’t have a general answer as it depends on your current objective, situation, and marketplace. Both work really well when executed properly. But which of them make the most sense for your business? Which should you focus on first?
While the outcome of both is basically the same, the way you get there will be different. On one side, SEO and organic search deliver plenty of volume at a lower cost per lead than paid ads. But new businesses can struggle to start with SEO in the beginning so paid search ads can offer a fast track to results. How you implement both will depend on your digital marketing strategy. You should always try to understand your customers and how they use the internet. This will tell you if whether SEO, PPC, or combination of both is the best strategy.
What is the difference?
The main difference between SEO and PPC is that traffic coming from SEO is organic and its free while PPC traffic is not free (pay per click). This is why you will see both organic search results with paid search ads on Google: