Understanding Small Business SEO and Search Engines

At Quikclicks, we recognize the vital role that search engines play in the digital landscape. Small business SEO is a crucial aspect in ensuring your business gets found online. Customers primarily find local businesses through search engines, and a robust SEO strategy can significantly improve your business’s ranking in search results, attracting more organic traffic to your website.

The Power of Keyword Research

Our team specialises in in-depth keyword research, identifying the target keywords that your potential customers are using in Google search. We utilize advanced SEO tools, such as Google Search Console, to provide valuable insights into keyword performance. This enables us to tailor your content to match the needs of your audience, ensuring your business is found by the right people at the right time.

On-Page and Off-Page SEO for Small Businesses

Optimising your small business website involves both on-page and off-page SEO. Our experts craft title tags and meta descriptions, incorporating your target keywords to enhance your content’s relevance to search engines. Off-page SEO activities, such as high-quality link building and strategic social media marketing, are also part of our comprehensive approach to boosting your website’s position in search results.

Local SEO for Local Businesses

Local businesses require a specific SEO approach. At Quikclicks, we offer specialised local SEO services. We ensure your Google Business Profile is up-to-date and we offer a Google My Business optimisation service, increasing your visibility in local search results and making sure you get found by customers in your area.

Monitoring and Adjusting Your SEO Strategy

Successful SEO isn’t a set-it-and-forget-it endeavor. We use SEO tools like Google Analytics to track your performance in Google search results and monitor your organic traffic. This information allows us to adjust our strategy based on performance, ensuring you get the best possible results.

Comprehensive Small Business SEO Services

For small business owners who lack the time or expertise to manage SEO, our small business SEO services can be an invaluable asset. We handle everything from keyword research to on-page and off-page optimisation, and consistent tracking of results, allowing you to focus on running your business.

In conclusion, investing in small business SEO is more important than ever in today’s digital age. Quikclicks is here to help enhance your visibility on search engines, driving more traffic to your business and supporting its growth.


There were almost 2.2 trillion searches on Google last 2013 (almost six billion) searches a day*, with over 90% of all online searches in Australia performed through Google.**

It’s clear Google is the “go to” place for customers researching desired products or services these days, but with so many websites online and over 1 million new Domain Names being registered every month***, how do you get found on Google?

All Quikclicks websites are coded using the latest in Search Engine Friendly techniques to ensure your new website takes off on the right foot. With so much competition on Google though, it’s also worthwhile considering an online marketing campaign to get your site ranking on Page 1, where over 90% of potential customers click. If your website is listed in Position 1, Page 1 of Google for a particular Keyword Phrase, you can expect an impressive 30% of all clicks for Google Searches for that Keyword!

Certified Premier Google Partner


Quikclicks is an Official Google Premier Partner and can help you get Page 1 Google ranks through a Search Engine Optimisation (SEO) campaign or Paid-Per-Click (PPC) Google Adwords campaign.

While PPC campaigns like Google Adwords involve much less setup and can get your website listed in the “Sponsored Search” results of Google (the right-hand column) within a few days, SEO often works best as a longer term approach (a minimum of 6 months), designed to help your website rank in the “Natural” results of Google (the main website search results on the left-hand-side of Google).

Search Engine Optimisation (SEO)

SEO involves detailed research on your website, industry and competitors and includes tailored, periodic changes to your website to help it rank in Search Engines for specific keyword phrases that your potential customers are searching for. These changes often include the optimisation of content text and images on your website, creating new website pages and unique articles and blog posts on the website.


Case Studies

Quikclicks delivers real results. Learn how we have helped grow revenue for Australian businesses in all industries.

Sydney SEO Experts

As well as working on the website, we also spend just as much time looking at your website’s profile around the Internet and increasing your online presence. We produce and post a range of rich content media each month for each campaign we manage, such as:

  • Blog posts
  • Guest Blog posts
  • Press Releases
  • Editorial Publications
  • PDF data sheets
  • Custom Infographics
  • Video Slideshow Presentations
  • Social Media posts

Each of these Content items get sent to our clients for approval each month and then posted online on a wide range of Industry websites. These are just some of the methods we use in a Quikclicks SEO campaign to help build your global brand presence online and to get your website ranking for specific Keyword Phrases in Google, increasing your website traffic and inquiries. We also work to optimise your Business profile listings on pages such as TrueLocal®, Google My Business® as well as a range of Social Media to give your website and business maximum exposure.

Quikclicks SEO services are typically priced depending on how competitive your keywords and industry are and include all onsite and offsite work, as well as copy-writing for all new content required.

Once keyword phrases for your campaign have been mutually agreed on and a campaign package that best fits your needs and budget is chosen, the work can begin.

An SEO company that is also an official Google Premier Partner means your site will be in safe hands, with no black-hat SEO techniques that are liable to get your website blacklisted in Search Engines. Our in-depth monthly reports on the work completed and your ranking movements will detail the exact work performed each month and the ongoing value of the campaign.

Does SEO actually work?

It’s easy to waste money on overseas free-lancers that promise overnight SEO success.

If you’ve tried an SEO campaign on your website with a Marketing Agency or certified Google Premier Partner before and still haven’t got the results you were after, there’s probably a simple explanation – find out more by reading about these real customer experiences.

The mechanics of an SEO campaign

SEO companies such as Quikclicks provide services relating to the improvement of your website’s ranking in the organic Search Results of Search Engines like Google.

Much like the Olympics, Everyone is going for the gold. First place in an online search is what everybody wants. Failing that, silver or bronze is also a mark of significant achievement but, like the Olympic winners, if you don’t get one of the top 3 spots, no medal, no place, no glory. For most online searches, the top three results together take around 80% of the subsequent clicks.

The primary way to achieve a good ranking in search results is through SEO (Search Engine Optimisation). There are many elements to a professional SEO strategy. Some of these include making sure that the structure of your website is easy to navigate and appropriate for the search terms you would like it to rank for. It is also important to post high quality relevant material regularly, and to keep the code of the website up to date. In a nutshell, the intention of SEO is to optimise your website for the search engines.

Our SEO consultants have many years experience in the field, and we measure our success through solid practical feedback.

The numbers don’t lie. As part of your SEO strategy, we will measure the gradual increase of traffic to your website over time. Through analysing the data that can be generated about your website traffic, we can fine tune your website content to achieve better and better outcomes.

We do not use lock in contracts – making your website successful is the only thing that keeps you as our client!

There are other elements to an effective online strategy. Whilst SEO is a critical long term approach, digital marketing is an umbrella term which encompasses a number of different tools that can be utilised for short term gain. Of these, Adwords, pay-per-click and Facebook are three options. Quikclicks highly recommend these as alternatives, depending on the situation of your business.

We can manage campaigns for international, national, or local SEO, and we work with both large and small business. Whatever your requirements we have a package to suit.

Quikclicks is a full featured SEO agency near the heart of Sydney. We have been in operation for over 15 years, and are still run by the orginal team. Over that time we have built so many hundreds of websites using so many different technologies that have come and gone over time, that it is beyond our ability to track. We have had so many clients highly recommend us, and come back time and again for new websites as their business grows and diversifies that we can barely keep control of the list.

website marketing

Book a free consultation

If you’re looking for SEO Experts Sydney based company, Quikclicks can tailor an SEO Campaign to your business needs and budget!

Contact us today. Our Google Gurus are happy to answer any of your questions, organise a website Health-check Audit or schedule a face-to-face consultation.

Online Marketing Services

As well as SEO, Quikclicks also offers the full suite of Online Marketing Services. From Search Engine Optimisation and Pay Per Click services, to Social Media Management and Content Marketing services, Quikclicks has you covered! Check out our new Online Marketing website: MarketingOnline.sydney for more information.

SEO Frequently Asked Questions

How does SEO increase website traffic?

An effective SEO strategy gives businesses greater exposure in Search Engines and expands their reach to potential customers looking for their products or services. This is achieved with higher rankings in the search engines for the highest number of relevant and desirable keyword search terms.

How can I increase my business profit through SEO?

An effective SEO campaign should consider how to deliver ROI (Return On Investment) to grow your business profit. Optimising a website for the most relevant content and keywords should be weighed up together with Keyword Difficulty and Competitiveness to ensure your budget is used with the highest proficiency – targeting keywords that have the highest volume and rate of conversion, while carefully selecting only those which you have a realistic chance of reaching in a reasonable amount of time and within a given budget. This allows us to maximise your ROI and increase your leads, sales and profit.

Does higher website traffic always mean more sales?

Visitors to a site do not generate income; only customers do. Therefore, an effective SEO strategy must encompass components that contribute to maximising the conversion of visitors into clients. Our years of experience in marketing services for a wide range of industries allow us to drive traffic optimised for the proper customer intent. We focus on reaching highly-qualified customers who are ready to purchase, driving them to your website and compelling them to buy.

Why is Conversion Optimisation such an important part of an SEO campaign?

Improving a website’s user experience (UX) is a proven model to positively influence visitor behaviour and convert them into a lead or sale. Through positive usability, practicality and desirability offered during interaction a website can obtain increased conversions and increase the likelihood of repeat business from customers, increasing the lifetime value of a  client. As Quikclicks is both an Online Marketing company and a Website Design agency, we have the expertise to not only drive qualified traffic to a website, but to also ensure the website is geared towards converting. Having only one of these two factors leads to a break in the sales funnel and wasted opportunity.

Why use an SEO Agency or SEO Consultant?

If your site is not ranking at the top of the search engines for the keyword searches your business wishes to target, you are missing out on the lion’s share of the revenue.

Today, the internet has become such an extremely popular place that people use it to find and research products and services they want to purchase. It is now imperative for most businesses to feature prominently on Google and the other web search engines. Your business can have the greatest website in the world, but if no one can find it you are losing a huge source of potential leads.

As the Internet has matured over the years and become more and more saturated, most businesses in competitive industries will never be found in Google search unless they engage in a form of Online marketing like Search Engine Optimisation.

Can I do SEO myself?

SEO is a complex, constantly evolving field of expertise. Some people can indeed help improve their SEO themselves. However, if you are like most people with lots of competitors fighting for Page 1 of Google Search Results, you will undoubtedly benefit tremendously from hiring an SEO expert. A company specialising in Online Marketing will have expert staff on-board to manage all of the different parts that make up a successful SEO campaign.

Not only is it unlikely that one person will have all of the technical skills, but it is highly unlikely that one person has the time. SEO can be very time-consuming and a lot of technical research goes into a campaign to ensure time and budget are not wasted down the road.

Sometimes only minor changes are needed to the code or content of a site to improve search engine rankings quickly, however, often both on-site and off-site factors need to be addressed, and some websites can require substantially more effort.

By hiring an expert SEO consultant, you can leverage their years of experience in the industry, saving you both time and money and avoiding many common and costly mistakes. An experienced SEO company will have likely had other clients in the past that operate in the same industry as you. This saves a lot of trial-and-error and ensures your money is not wasted.

SEO consulting requires expertise, skills and time. No two campaigns are the same, an effective strategy will require research of your industry and your competitors, and planning strategy that will be applicable with your business; along with employing effective implementation. Utilising a company with expertise will actually save you money in the long run as budget is not wasted on in-effective targets.

Can SEO hurt my website or rankings?

The process of optimising a website involves monitoring, tweaking and implementing hundreds of technical items. When performed correctly by experts with the relevant experience, this process enhances a website quality, speed, interactivity and conversion rate. These factors not only make for a better all-round website, that engage and convert more potential customers, but when combined with an effective offsite optimisation strategy, help a website to rank highly in search engines.

Using the wrong SEO consult or Agency can not only negatively effect websites and ruin sales funnel, but also hinder rankings in Search Engines. Several fatal mistakes like Over-optimisation or creating backlinks incorrectly or from the wrong sources can even lead to being black-listed by Search Engines; an outcome that ensures your website is blocked completely and never ranks for anything. Removing a black-list status can be very time-consuming and costly – another reason only a reliable, white-hat marketing company with a successful track record of specialising in Search Engine Optimisation should be trusted for your business.

As a business owner looking to grow your online presence, partnering with the best SEO agency Sydney has to offer is a smart move. The right SEO company Sydney will provide a comprehensive SEO strategy, designed to improve your search engine rankings and attract organic traffic to your website. With years of experience, an SEO agency like ours is committed to delivering outstanding results for clients.

One key aspect of search engine optimisation is the technical SEO, which focuses on improving your website’s performance and structure. Technical SEO is essential in achieving better search engine rankings and ensuring that your website is easily accessible by search engines. Our SEO Sydney experts are well-versed in this area, and they will work closely with you to identify and resolve any technical issues on your website.

In addition to technical SEO, our SEO specialists are experienced in various aspects of digital marketing, including content creation, link building, and social media management. By offering a comprehensive range of SEO services, our Sydney SEO agency ensures that your business benefits from a holistic approach to digital marketing. Our SEO company has a proven track record of helping businesses increase their search engine rankings and drive more traffic to their websites.

Sydney SEO services provided by our SEO agency Sydney cater to businesses of all sizes, from small startups to large corporations. With a dedicated team of SEO Sydney professionals, we will work with you to develop a customised SEO strategy that aligns with your business goals and target audience. We take pride in being the best SEO agency Sydney has to offer, and we are committed to helping your business succeed online.