Case Study 1

Building and Home Renovations company, North Sydney

casestudy-peter-bracey

This client is one of Sydney’s leading renovators. With over 50 yrs experience, the business specialises in renovating vinyl and fibro clad houses, using only the highest quality products.

This client had lost all Search Engine Rankings due to a previous SEO company implementing bad SEO strategy. Quikclicks completed a full detox of both the website and link profile, restoring rankings and traffic to the website.

The website now ranks for hundreds of additional keywords and generates quality leads for the client.

Over 12 months we increased

Website-traffic

Overall traffic to the website by 72%.

ranking-keywords

The number of ranking keywords by 542%.

organic-traffic

80% increase in organic traffic (making it the company’s biggest channel).

domain-authority

Overall Domain Authority (DA) of the website, and rebuilt his domain’s reputation.

enquiries

These increases have resulted in a massive increase in the number of enquiries and a huge ROI.

When we first saw it, the website had big problems.

There are basically 2 types of SEO (Search Engine Optimisation) that can be done for websites. The first (aka ‘white hat SEO’) involves the gradual development of a website over time. It is based on solid reasearch about the client’s needs, and does not promise a massive short term success. It is in for the long haul, and is an investment over time by the business, in the business. In the industry, this is best practice.

The other type of SEO is known as ‘black hat’. This is where huge returns are promised in a short amount of time (‘3 months to rank on first page!’ or ‘1000 back links only $200!’). It involves the use of spam, and repetitive & poor quality writing. It can earn the website a massive short term spike in traffic, and then an equally massive penalty by the search engines as they see what is happening. Black hat SEO companies are generally fly-by-nighters. They do the work, take your money, and that’s the last you ever see of them.

Search-Engine-Optimisation
SEO-company

The client’s previous SEO company had:

  • built lots of suspect and low quality links to the site in a short period of time, making the website DA terrible.
  • They had used automatic content writers (robots) to write the content, which meant it was poorly written
  • They had overused search terms on every page, making the pages extremely repetitive.
  • As a result of these poor practices, the website had received an algorithmic penalty from Google, which had resulted in an even greater loss of traffic than what the poor content alone would have otherwise achieved.

Our solution included

  • Audit and repair of the website’s technical issues
  • Audit and removal of poor quality links
  • Audit and analysis of website content
    • Keyword research on terms that people actually search for
    • Re-writing of poor quality content
    • Addition of new content based on research
  • Gradual addition and testing of high quality links
  • All of these together helped to repair the website’s reputation with Google
  • The addition of Infographics, videos and Facebook marketing campaigns secured Page 1 rankings for a huge number of new keywords

The following graph shows the point where we took on the work to repair the problems done to the website. You can also see the black hat SEO spike, and where Google applied the penalty in about May ’13.

You can read Peter’s (and many others) review of our service, here

Case Study 2

Dental Surgery and Emergency Dentist, Bankstown

Rickard-Dental-Centre

This client is a leading Dental Surgery in Bankstown that offer a full range of treatments. They are also unique in offering 24/7 dental emergency care as well as sedation.

A new website and online marketing campaign has enabled the client to appear prominently in Search Engines and convert many enquiries to new customers.

Over 3 months we increased

  • Overall Traffic to the website by 200%. This resulted in a massive increase in the number of enquiries and a huge ROI.
  • We increased the number of ranking keywords by 5,650%,
  • This resulted in an 74.53% increase in organic traffic, making it the biggest source of enquiries.
  • The overall Domain Authority (DA) of the website to build the reputation of his domain.
overall-traffic

Overall Traffic to the website by 200%. This resulted in a massive increase in the number of enquiries and a huge ROI.

increased-ranking-keywords

We increased the number of ranking keywords by 5,650%.

increase-organic-traffic

This resulted in an 74.53% increase in organic traffic, making it the biggest source of enquiries.

overall-domain-authority

The overall Domain Authority (DA) of the website to build the reputation of his domain.

When we first saw it, the website was outdated and not attracting traffic

Old static websites can and have been built on any number of platforms over the years, however technology is constantly evolving and website technologies are no different. For example, all websites now need to be able to automatically adjust to different sized screens from phones through to desktops. Additionally, in order to have a website that can be found through search engines such as Google, the website needs to be optimised for the terms that people use to search with. Due to the competitive nature of business the stakes are constantly rising to be the first website on the list when somebody searches for any particular term.

  • The old website had been online for many years, but was not generating traffic or leads for the business.
  • Having a fresh clean look with a well defined architecture and modern technologies was important to the client’s goals of improving their customer base.
  • As they had not optimised or updated the old website over time, it was basically invisible. 90% of all business enquiries start with a search on Google. They needed to be found!
Fresh-clean-look

Our solution included

  • Redesign and rebuild their website from scratch. This allowed us to create a more user friendly home page with multiple conversion points, to help get customers.
  • Complete change to the overall look and feel to better reflect their focus on service.
  • Keyword research, a content audit and an analysis of where their competitors had the weakest online presence. This allowed us to build appropriate content that reflected what people were searching for.
  • We added high quality links from respected websites to help build the customer’s profile on Google.

The following graph shows the point where we took on the work to rebuild the website, and the subsequent improvement in traffic to the website over the next 3 months.