Case Study 1

Building and Home Renovations company, North Sydney

casestudy-peter-bracey

This client is one of Sydney’s leading renovators. With over 50 yrs experience, the business specialises in renovating vinyl and fibro clad houses, using only the highest quality products.

This client had lost all Search Engine Rankings due to a previous SEO company implementing bad SEO strategy. Quikclicks completed a full detox of both the website and link profile, restoring rankings and traffic to the website.

The website now ranks for hundreds of additional keywords and generates quality leads for the client.

Over 12 months we increased

Website-traffic

Overall traffic to the website by 72%.

ranking-keywords

The number of ranking keywords by 542%.

organic-traffic

80% increase in organic traffic (making it the company’s biggest channel).

domain-authority

Overall Domain Authority (DA) of the website, and rebuilt his domain’s reputation.

enquiries

These increases have resulted in a massive increase in the number of enquiries and a huge ROI.

When we first saw it, the website had big problems.

There are basically 2 types of SEO (Search Engine Optimisation) that can be done for websites. The first (aka ‘white hat SEO’) involves the gradual development of a website over time. It is based on solid reasearch about the client’s needs, and does not promise a massive short term success. It is in for the long haul, and is an investment over time by the business, in the business. In the industry, this is best practice.

The other type of SEO is known as ‘black hat’. This is where huge returns are promised in a short amount of time (‘3 months to rank on first page!’ or ‘1000 back links only $200!’). It involves the use of spam, and repetitive & poor quality writing. It can earn the website a massive short term spike in traffic, and then an equally massive penalty by the search engines as they see what is happening. Black hat SEO companies are generally fly-by-nighters. They do the work, take your money, and that’s the last you ever see of them.

Search-Engine-Optimisation
SEO-company

The client’s previous SEO company had:

  • built lots of suspect and low quality links to the site in a short period of time, making the website DA terrible.
  • They had used automatic content writers (robots) to write the content, which meant it was poorly written
  • They had overused search terms on every page, making the pages extremely repetitive.
  • As a result of these poor practices, the website had received an algorithmic penalty from Google, which had resulted in an even greater loss of traffic than what the poor content alone would have otherwise achieved.

Our solution included

  • Audit and repair of the website’s technical issues
  • Audit and removal of poor quality links
  • Audit and analysis of website content
    • Keyword research on terms that people actually search for
    • Re-writing of poor quality content
    • Addition of new content based on research
  • Gradual addition and testing of high quality links
  • All of these together helped to repair the website’s reputation with Google
  • The addition of Infographics, videos and Facebook marketing campaigns secured Page 1 rankings for a huge number of new keywords

The following graph shows the point where we took on the work to repair the problems done to the website. You can also see the black hat SEO spike, and where Google applied the penalty in about May ’13.

You can read Peter’s (and many others) review of our service, here

Case Study 2

Dental Surgery and Emergency Dentist, Bankstown

Rickard-Dental-Centre

This client is a leading Dental Surgery in Bankstown that offer a full range of treatments. They are also unique in offering 24/7 dental emergency care as well as sedation.

A new website and online marketing campaign has enabled the client to appear prominently in Search Engines and convert many enquiries to new customers.

Over 3 months we increased

  • Overall Traffic to the website by 200%. This resulted in a massive increase in the number of enquiries and a huge ROI.
  • We increased the number of ranking keywords by 5,650%,
  • This resulted in an 74.53% increase in organic traffic, making it the biggest source of enquiries.
  • The overall Domain Authority (DA) of the website to build the reputation of his domain.
overall-traffic

Overall Traffic to the website by 200%. This resulted in a massive increase in the number of enquiries and a huge ROI.

increased-ranking-keywords

We increased the number of ranking keywords by 5,650%.

increase-organic-traffic

This resulted in an 74.53% increase in organic traffic, making it the biggest source of enquiries.

overall-domain-authority

The overall Domain Authority (DA) of the website to build the reputation of his domain.

When we first saw it, the website was outdated and not attracting traffic

Old static websites can and have been built on any number of platforms over the years, however technology is constantly evolving and website technologies are no different. For example, all websites now need to be able to automatically adjust to different sized screens from phones through to desktops. Additionally, in order to have a website that can be found through search engines such as Google, the website needs to be optimised for the terms that people use to search with. Due to the competitive nature of business the stakes are constantly rising to be the first website on the list when somebody searches for any particular term.

  • The old website had been online for many years, but was not generating traffic or leads for the business.
  • Having a fresh clean look with a well defined architecture and modern technologies was important to the client’s goals of improving their customer base.
  • As they had not optimised or updated the old website over time, it was basically invisible. 90% of all business enquiries start with a search on Google. They needed to be found!
Fresh-clean-look

Our solution included

  • Redesign and rebuild their website from scratch. This allowed us to create a more user friendly home page with multiple conversion points, to help get customers.
  • Complete change to the overall look and feel to better reflect their focus on service.
  • Keyword research, a content audit and an analysis of where their competitors had the weakest online presence. This allowed us to build appropriate content that reflected what people were searching for.
  • We added high quality links from respected websites to help build the customer’s profile on Google.

The following graph shows the point where we took on the work to rebuild the website, and the subsequent improvement in traffic to the website over the next 3 months.

Case Study 3

Event Company Sydney

This client is a leading event and team building company in Sydney that offer a wide range of activities.

The key problem was they had commissioned a previous web design company to rebuild their website. The previous company had no idea of how SEO works and how important it is, especially at the rebuild stage.

Their website was losing traffic and rankings fast, which was detrimental to the business and the brand. They need a new website that was SEO ready, and they needed it fast!

Over 3 months we increased

  • Over 3 months we managed to increase Overall Traffic by 350%. This has resulted in a massive increase in the number of leads & bookings and a huge ROI. We also managed to increase the number of ranking keywords by 250% which resulted in an 30% increase in organic traffic, now their biggest channel. All the while increasing overall Domain Authority of the website and rebuilding his domain reputation.
  • Increased  Overall Traffic By 350%
  • Increased Organic Traffic By  30%
  • Increased The No. Of Ranking Keywords By 250%
overall-traffic

Overall Traffic to the website by 350%. This resulted in a massive increase in the number of enquiries and a huge ROI.

increased-ranking-keywords

We increased the number of ranking keywords by 250%.

increase-organic-traffic

This resulted in an 30% increase in organic traffic, making it the biggest source of enquiries.

Our Solution / Strategy:

Our solution was to do a full website design and rebuild. We did extensive keyword research and re-mapped the content across the entire website. We implemented Technical SEO Best Practices, before, during and after launch.

Then we deployed ongoing onsite and offsite SEO to help boost the new site:

  • Ensured the website was HTTPS compliant
  • Ensured all 301 redirects were done correctly to the new content pages
  • Submitted new site to Search Console, to ensure no errors in Google’s eyes
  • Complete Content Audit To Identify Competitor GAPS and Weak Pages
  • Improved content which engages users
  • High quality link building to increase rankings and traffic

Case Study 4

Thai Massage Business Sydney

They wanted to expand fast and needed a web presence to help grow the brand. They had no prior website and their online profile was limited to a few Google MyBusiness listings.

With only 4 locations, at the time, getting traffic and bookings was essential to get the business off the ground.

Over 3 months we increased

  • Over the campaign we managed to increase Overall Traffic by 150%. This has resulted in a massive increase in the number of bookings and a huge ROI for the business. We also managed to increase the number of ranking keywords by 957% which resulted in an 250 % increase in organic traffic, now their biggest channel. All the while increasing overall Domain Authority of the website and rebuilding his domain reputation.
  • Increased  Overall Traffic By 150%
  • Increased Organic Traffic By  250%
  • Increased The No. Of Ranking Keywords By 957%
overall-traffic

Overall Traffic to the website by 150%. This resulted in a massive increase in the number of enquiries and a huge ROI.

increased-ranking-keywords

We increased the number of ranking keywords by 250%.

increase-organic-traffic

Increased The No. Of Ranking Keywords By 957%

Our Solution / Strategy:

Our solution was to do a full website design and build. We did extensive keyword research and mapped the content across the entire website. We started to build out location pages for each spa. We implemented Local SEO Best Practices, before, during and after launch.

Then we deployed ongoing onsite and offsite SEO to help boost the new site:

  • Built new website and submitted to Google
  • Optimised location for Local SEO keywords
  • Built out location pages for each spa
  • Created content which engages users
  • Citation building for all the locations & location pages
  • High quality link building to increase rankings and traffic