Have you ever wondered if Bing Ads might be a good marketing strategy for your business?
Despite its smaller market share, Bing and its partner search engines power approximately 5% of all searches in Australia, with 18% of Australians reporting Bing usage in a 2020 survey.
Bing Ads, now known as Microsoft Advertising, offers a pay-per-click model similar to Google Ads, enabling advertisers to create targeted campaigns based on relevant keywords. Capitalising on Bing Ads presents an opportunity to reach audiences actively searching for products or services.
Microsoft’s search ad revenue has shown consistent growth, even amid disruptions like the COVID-19 pandemic. Advertisers are drawn to Bing Ads due to lower competition and advertising costs compared to Google, making it an appealing platform to connect with potential customers at a lower cost.
Comparing Bing Ads to Google Ads reveals similarities in keyword bidding and ad display algorithms, but key differences exist.
In most cases, Bing Ads boasts:
- A lower cost-per-click
- Less competition
- A different audience
The growing interest in Bing in Australia presents an opportunity for advertisers to diversify their campaigns. While Google remains dominant, leveraging the Microsoft search engine allows businesses to reach new audiences. The choice between Bing Ads and Google Ads is not mutually exclusive, and running campaigns on both networks ensures broad online visibility. For personalised insights into what Bing Ads can offer for your business, please schedule a call with the experts at Quikclicks. Simply CLICK HERE to book a callback at a time that suits you.
