A Tiktok ad campaign may be just what your business needs. Do you have a new product that might appeal to the TikTok demographics? Perhaps a new service that could be popular with young people? Whatever it is, you can use TikTok to reach out to this huge customer base.

It’s important to point out that this is not the same as posting video etc to your free Tiktok account. This is not just creating a video of your latest work project and posting it. This is a professional marketing service that Tiktok provides. It is how they make their money.

Why? Because Tiktok ads cost money. Are your potential customers are worth the money you might need to invest? If so, a Tiktok ads account may be the way to go.

There are different types of TikTok ads, but they all have one thing in common: they’re short videos, usually around 15 seconds. These videos can be skippable, but they will still need to be high quality and attention-grabbing if you want people to watch them.

What the Tiktok ads manager will do is place your ad in the feed of people most likely to be interested in your products and services. This is the bit that costs money.
Our job is to save you money, by:

  • optimising your campaign so that your ad reaches the correct target audience
  • creating engaging, high quality videos that will grab attention
  • track your campaign’s progress and make changes as necessary

How we run your Tiktok ad campaign

Tiktok has a few different ad types. The ad group selected for your TikTok ad campaign will determine how your ad appears on the app. There are three types of ad groups, and they all have their place, depending on your needs:

You can use in-feed ads, which appear in users’ feeds just like any other TikTok video, using the same ad format as posted videos. These video ads can be up to 60 seconds long, and you can target them by age, location, and interests.

You can also use Tiktok brand Takeover ads, which are full-screen ads that appear when users open the app. These can be very effective.

Finally, you can use Hashtag Challenges, which are essentially TikTok-based competitions. Users create videos using a specific hashtag, and the best ones are featured on the app. This is a great way to get users involved with your brand and to generate some really creative content.

So, how do you advertise on TikTok in a way that’s effective and engaging? Here are a few tips:

1. Keep it short and sweet
Remember, people on TikTok are there to watch videos, not to read long ad copy. Keep your videos short and to the point.

2. Be creative
TikTok users are young and creative, so your videos need to be too. If you’re selling a product, show it being used in an unexpected or interesting way. If you’re promoting a service, come up with a creative way to demonstrate it.

3. Use hashtags
Hashtags are a big part of the TikTok experience, so make sure to use them in your videos. This will help users find your videos, and it can also help you get featured in TikTok’s Hashtag Challenges.

4. Use influencers
If you want to reach a lot of people on TikTok, consider working with influencers. These are users with a large following who can promote your videos to their fans.

5. Track your results
As with any other marketing campaign, it’s important to track the results of your TikTok advertising. Is the campaign attracting leads? Is it driving sales? Keep track of your metrics so you can adjust your strategy as needed.
TikTok ads can be a great way to reach a large and engaged audience. Just remember to keep it creative, use hashtags, and track your results. With a little effort, we can make your TikTok ad campaign a success. Get in touch today!