Once upon a time…
all a Dentist needed was a tidy, clean clinic in a good location and happy support staff.
But the golden days of that era are quickly coming to a close. Mobile technology has changed the rules forever.
Since the advent of the internet, and especially since the introduction of smartphones, the way small businesses market themselves have gone – and are still going – through a revolution.
Some estimates state that since 2016 over 80% of the Australian population has had a smartphone. This means that over 20 million people are starting to turn to their phones for everything from news, weather, music, friends – but especially – services.
If not now, then definitely in the near future, to be one of those services that people turn to depends directly on where you rank on the first page of Google’s search results.