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Market your business with Instagram ads

Alongside other social media platforms, Instagram can be an excellent place to market your business.
We’re not talking about the uploading of photos to your account. Anyone can do that. We’re talking about running the advertising that appears in the feeds of the types of Instagram users you wish to target. These are two very separate things.

With over 1 billion monthly users, there’s a good chance that your target market is using Instagram. Instagram ads are a great way to reach out to them and get people interested in your product or service. However, a lot of business owners try and manage their own Instagram ads, and end up wasting a lot of money in the process.

This is where we come in. We know how to target the right Instagram users and demographics, and we know how to get your message across in the most effective way possible.

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The difference between having an Instagram accounts, and running Instagram advertising

Having a normal Instagram account is free. You can use this to upload photos of your lunch or latest project. This is all well and good, but it’s not going to do much for your business.

If you want to use Instagram to actually market your business, then you need to be running ads.

Instagram ads cost money. They are known as ‘pay per click’, or PPC. You set a daily amount to spend with Instagram. This will vary according to your needs, and we can advise what we think will work best when you get in touch with us. It’s difficult to put a number on this on this page because it varies greatly, but suffice to say the more competitive your industry, the more you will need to budget.

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Why use Instagram ads?

There are a number of reasons why you might want to advertise on Instagram to market your business.

First of all, as mentioned before, there are over 1 billion monthly users on the platform. This provides you with a huge potential audience for your message.

Secondly, Instagram is a very visual platform. This means that it’s perfect for businesses that are selling products or services that are visually appealing.

Thirdly, an Instagram ad campaign can be very affordable. You can reach a large number of people for very little money, which makes them an excellent way to market your business on a budget.

And finally, Instagram ads are highly effective. We’ve managed campaigns for businesses of all sizes, and we’ve seen firsthand what kind of return on investment that can reap.

If you’re looking for a way to reach out to your target market and get them interested in what you do, then Instagram ads are a great option. There are a few ways to do this including video ads, carousel ads, and photo ads. Since Instagram is owned by Facebook, you can also Manage Facebook ads, Messenger ads, and other places such as Instagram Stories ads at the same time.

How we can help

As mentioned, many people try and manage their own Instagram ads, and end up wasting a lot of money in the process. There are a few reasons for this:

  • Business owners are good at their business, but may not be savvy about all the details of the Facebook Ads Manager (which also manages Instagram ads)
  • Not many business owners have the time to dedicate to managing an effective ad campaign
  • The Facebook Ads Manager is complex, and can be difficult to understand if you’re not familiar with it.
  • Facebook and Instagram love it when people try to manage their own campaigns without professional assistance. They call this ‘free money’.

For a monthly fee, we will:
• Design and develop your ads
• Refine your target audience
• Test different ad types
• Monitor your results
• Make changes as needed to improve results and reduce PPC costs

We’ll also provide you with a monthly report so you can see how your ads are performing.

If you’re interested in learning more about how we can help you with your Instagram ad campaign, then please get in touch. We’ll be happy to answer!

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