If you own a business and don’t have a website yet, then you should really consider building one. The truth of the matter is that you can’t afford not to have one. According to many surveys, more than 81% of customers look online before making a purchase. So it is a simple equation, if you are not online then you’re losing on a lot of new sales opportunities to your competitors. Let’s face it, you probably use the internet to find out more information about various services and products too, right?
Creating a website is a necessity for small businesses regardless of your other marketing methods. Enabling your customers to learn more about you or find you through a Google search is key to growing.
Gone are the days when you can only rely on word-of-mouth or having your business listed in the Yellow Pages. While some of these old methods can be effective to a certain extent, having a proper website is much more effective at attracting new customers. Your website can easily help you get more customers throughout all stages of the acquisition cycle, such as when someone:
- Retrieves your contact information to reach out to you
- Wants to learn more about your business and what you offer
- Performs a search on Google and finds you
The situations on how you can benefit from having a business website are endless.
You already have a million things on your to-do list and adding a website creation to the list can be overwhelming. We know that building a new website can be a daunting process, particularly without technical expertise and a potentially expensive one if you don’t have the right information. This is why we created this guide to show you what you need to get started.
(Related reading: 6 Marketing Myths Startup Owners Should Be Aware Of)