If you own a business and don’t have a website yet, then you should really consider building one. The truth of the matter is that you can’t afford not to have one. According to many surveys, more than 81% of customers look online before making a purchase. So it is a simple equation, if you are not online then you’re losing on a lot of new business to your competitors. Let’s face it, you probably use the internet to find out more information about various businesses too, right?
Creating a website is a necessity for small businesses, entrepreneurs, home-based business regardless of your other marketing methods. Enabling your customers to learn more about you or find you through a Google search is key to growing a business.
Gone are the days when you can only rely on word-of-mouth or having your business listed in the Yellow Pages. While some of these old methods can be effective to a certain extent, having a proper website is much more effective at attracting new customers. Your website can easily help you get more customers throughout all stages of the acquisition cycle, such as when someone:
- Retrieves your contact information to reach out to you
- Wants to learn more about your business and what you offer
- Performs a search on Google and finds you
The situations on how you can benefit from having a business website are endless.
You already have a million things on your to-do list and adding a website creation to the list can be overwhelming. We know that building a new website for your business can be a daunting process, particularly without technical expertise and a potentially expensive one if you don’t have the right information. This is why we created this guide to show you what you need to get started in building your business website.