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Website Design, SEO, Google Ads & Meta Ads

Childcare Website Design & Digital Marketing for Robyn Taylor Child Care

Project Overview

Quikclicks partnered with Robyn Taylor Child Care to design a modern WordPress website and deliver a digital marketing campaign for its early learning centres in Croydon and Burwood.

Robyn Taylor Child Care cares for children from birth to six years. Its programs were designed by child psychologist Robyn Taylor, who has more than 40 years of experience in early childhood development. With a new purpose-built centre opening in Burwood, the business needed a website that showed families the quality of care on offer and made it easy to enquire.

Alongside the website, Quikclicks managed website administration, SEO, Google Ads and Meta advertising to help more local families discover both centres during the campaign.

Client:
Robyn Taylor Child Care
Location:
Croydon & Burwood, Sydney NSW
Website Platform:
WordPress
Industry:
Childcare / Early learning
Services Provided:
  • Custom website design and development
  • Mobile-responsive website
  • Website Administration
  • Search Engine Optimisation (SEO)
  • Google Ads management
  • Meta Ads management

The Challenge

Families choosing childcare want reassurance about the people, programs and environment before they visit. Robyn Taylor Child Care needed a website that communicated its experience and child-development approach, and that supported the launch of its new Burwood centre.

The new website needed to:

  • Showcase both the Croydon and Burwood centres clearly.
  • Explain the programs and the child-psychology approach behind them.
  • Work smoothly on mobile devices, tablets and desktops.
  • Make it simple for parents to book a tour or make an enquiry.
  • Support local marketing campaigns with focused landing pages.

The Solution

Custom WordPress Website Design

Designed and developed a warm, professional website that reflected the Robyn Taylor brand, with dedicated pages for each centre, the programs, and clear Book a Tour and enquiry calls to action.

Mobile-Friendly Website Development

Built a fully responsive website so parents could browse the centres, read about the programs and get in touch easily from any device.

Website Administration

Provided website administration throughout the engagement, including content updates, centre information and page changes as the Burwood centre opened.

Search Engine Optimisation

Delivered an SEO strategy to improve visibility for childcare, day care and early learning searches in Croydon, Burwood and the surrounding Inner West suburbs.

Google Ads Management

Managed Google Ads campaigns that reached local parents actively searching for childcare and directed them to the most relevant centre.

Meta Ads Management

Ran Facebook and Instagram advertising to build awareness of the new Burwood centre and generate enquiries from local families.

SEO Strategy

Robyn Taylor Child Care Burwood centre page

Search Engine Optimisation (SEO)

  • Local keyword targeting for childcare, day care and early learning searches in Croydon and Burwood
  • Separate, optimised pages for each centre location
  • On-page optimisation of the home, programs and contact pages
  • Google Business Profile and local listing consistency
  • Clear calls to action to turn search traffic into tour bookings

The Result

A modern website that presented both centres and their programs with confidence

Clear, simple pathways for parents to book a tour or make an enquiry

Stronger local visibility for childcare searches in Croydon and Burwood

Paid campaigns across Google, Facebook and Instagram that supported the Burwood launch

Robyn Taylor Child Care website homepage

Why This Matters

For a childcare centre, the website is often the first impression a family has. By pairing a welcoming, easy-to-use website with SEO and targeted Google and Meta advertising, Robyn Taylor Child Care was easier for local families to find, easier to trust and easier to contact while the campaign was running.

Frequently Asked Questions

The Robyn Taylor Child Care website was designed and developed by Quikclicks, an Australian web design and digital marketing agency specialising in WordPress websites and online marketing.

Yes. Quikclicks designs and develops custom WordPress websites for childcare centres, preschools and early learning services, including multi-location centres.

Yes. Quikclicks provides SEO services designed to improve the visibility of childcare and early learning centres in local Google search results.

Yes. Quikclicks manages Google Ads and Facebook and Instagram advertising to help childcare centres reach local families and promote new centres or vacancies.

Yes. Quikclicks provides website administration, including content updates, page changes and technical support for childcare centre websites.

Quikclicks office in Alexandria, Sydney, with the team at work

Is your childcare centre website helping families find you?

Quikclicks helps childcare centres and early learning services across Sydney and Australia attract more families with modern WordPress websites, website administration, SEO, Google Ads, Meta Ads and GEO. Talk to us about your centre’s website and marketing goals, or learn more about our childcare website design services.

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