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SEO Case Studies

What our customers say

Dentist, Western Sydney

Increased Overall Traffic By 721%

Building and Home Renovations company, North Sydney

The number of ranking keywords by 542%.

Dental Surgery and Emergency Dentist, Bankstown

We increased the number of ranking keywords by 5,650%.

Event Company Sydney

Increased Overall Traffic By 350%

Thai Massage Business Sydney

Increased The No. Of Ranking Keywords By 957%

Melbourne Neurology Practice

+57% organic enquiries year on year

Case Study 1

Dentist, Western Sydney

The key problem was they had an old outdated site that was not getting any traffic or converting sales

Having a slow site that was very unfriendly for users.

Zero presence in the SERPS, no keyword rankings and very little to no organic traffic.

Over 12 months we increased

721%

Increased Overall Traffic By 721%

913%

Increased The No. Of Ranking Keywords By 913%

821%

Increased Organic Traffic By 821%

Pos. 1

Pediatric Dentist Sydney – Pos. 1

Pos. 1

Childrens Dentist Near Me – Pos. 1

The Solution/Our Strategy:

Our solution was to rebuild the current website to make is mobile friendly and easy to navigate. Our goal was to help build a new brand image and start getting traffic to the site as quickly as possible.

We did additional keyword research and stated building content pages that are good for readers and rank well in the SERP’s.

We went after high DA backlinks to rebuild the client’s backlink profile and repair his reputation on Google.

Complete Content Audit To Identify Competitor GAPS and Weak Pages
User Friendly Mobile Responsive Design
Improve On Site Content To Build Quality Content Which Engages Users
High Quality Link Building To Increase Rankings And Traffic

The Results:

Over 12 months we managed to increase Overall Traffic by 721%. This has resulted in a massive increase in the number of enquiries and a huge ROI. We also managed to increase the number of ranking keywords by 913% which resulted in an 821% increase in organic traffic, now their biggest channel. All the while increasing overall Domain Authority of the website and the leads generated through bookings. Business exposure and new customer enquiries drastically increased

Increased Overall Traffic By 721%

Case Study 2

Building and Home Renovations company, North Sydney

This client is one of Sydney’s leading renovators. With over 50 yrs experience, the business specialises in renovating vinyl and fibro clad houses, using only the highest quality products.

This client had lost all Search Engine Rankings due to a previous SEO company implementing bad SEO strategy. Quikclicks completed a full detox of both the website and link profile, restoring rankings and traffic to the website.

The website now ranks for hundreds of additional keywords and generates quality leads for the client.

Over 12 months we increased

72%

Overall traffic to the website by 72%.

542%

The number of ranking keywords by 542%.

80%

80% increase in organic traffic (making it the company’s biggest channel).

Overall Domain Authority (DA) of the website, and rebuilt his domain’s reputation.
These increases have resulted in a massive increase in the number of enquiries and a huge ROI.

When we first saw it, the website had big problems.

There are basically 2 types of SEO (Search Engine Optimisation) that can be done for websites. The first (aka ‘white hat SEO’) involves the gradual development of a website over time. It is based on solid research about the client’s needs, and does not promise a massive short term success. It is in for the long haul, and is an investment over time by the business, in the business. In the industry, this is best practice.

The other type of SEO is known as ‘black hat’. This is where huge returns are promised in a short amount of time (‘3 months to rank on first page!’ or ‘1000 back links only $200!’). It involves the use of spam, and repetitive & poor quality writing. It can earn the website a massive short term spike in traffic, and then an equally massive penalty by the search engines as they see what is happening. Black hat SEO companies are generally fly-by-nighters. They do the work, take your money, and that’s the last you ever see of them.

The client’s previous SEO company had:

built lots of suspect and low quality links to the site in a short period of time, making the website DA terrible.
They had used automatic content writers (robots) to write the content, which meant it was poorly written
They had overused search terms on every page, making the pages extremely repetitive.
As a result of these poor practices, the website had received an algorithmic penalty from Google, which had resulted in an even greater loss of traffic than what the poor content alone would have otherwise achieved.

Our solution included

Audit and repair of the website’s technical issues
Audit and removal of poor quality links
Audit and analysis of website content
- Keyword research on terms that people actually search for
- Re-writing of poor quality content
- Addition of new content based on research
Gradual addition and testing of high quality links
All of these together helped to repair the website’s reputation with Google
The addition of Infographics, videos and Facebook marketing campaigns secured Page 1 rankings for a huge number of new keywords

The following graph shows the point where we took on the work to repair the problems done to the website. You can also see the black hat SEO spike, and where Google applied the penalty in about May ’13.

Case Study 3

Dental Surgery and Emergency Dentist, Bankstown

This client is a leading Dental Surgery in Bankstown that offer a full range of treatments. They are also unique in offering 24/7 dental emergency care as well as sedation.

A new website and online marketing campaign has enabled the client to appear prominently in Search Engines and convert many enquiries to new customers.

Over 3 months we increased

200%

Overall Traffic to the website by 200%. This resulted in a massive increase in the number of enquiries and a huge ROI.

5,650%

We increased the number of ranking keywords by 5,650%.

74.53%

This resulted in an 74.53% increase in organic traffic, making it the biggest source of enquiries.

The overall Domain Authority (DA) of the website to build the reputation of his domain.

When we first saw it, the website was outdated and not attracting traffic

Old static websites can and have been built on any number of platforms over the years, however technology is constantly evolving and website technologies are no different. For example, all websites now need to be able to automatically adjust to different sized screens from phones through to desktops. Additionally, in order to have a website that can be found through search engines such as Google, the website needs to be optimised for the terms that people use to search with. Due to the competitive nature of business the stakes are constantly rising to be the first website on the list when somebody searches for any particular term.

The old website had been online for many years, but was not generating traffic or leads for the business.
Having a fresh clean look with a well defined architecture and modern technologies was important to the client’s goals of improving their customer base.
As they had not optimised or updated the old website over time, it was basically invisible. 90% of all business enquiries start with a search on Google. They needed to be found!

Our solution included

Redesign and rebuild their website from scratch. This allowed us to create a more user friendly home page with multiple conversion points, to help get customers.
Complete change to the overall look and feel to better reflect their focus on service.
Keyword research, a content audit and an analysis of where their competitors had the weakest online presence. This allowed us to build appropriate content that reflected what people were searching for.
We added high quality links from respected websites to help build the customer’s profile on Google.

The following graph shows the point where we took on the work to rebuild the website, and the subsequent improvement in traffic to the website over the next 3 months.

Case Study 4

Event Company Sydney

This client is a leading event and team building company in Sydney that offer a wide range of activities.

The key problem was they had commissioned a previous web design company to rebuild their website. The previous company had no idea of how SEO works and how important it is, especially at the rebuild stage.

Their website was losing traffic and rankings fast, which was detrimental to the business and the brand. They need a new website that was SEO ready, and they needed it fast!

Over 3 months we increased

350%

Increased Overall Traffic By 350%

250%

Increased The No. Of Ranking Keywords By 250%

30%

Increased Organic Traffic By 30%

Our Solution / Strategy:

Our solution was to do a full website design and rebuild. We did extensive keyword research and re-mapped the content across the entire website. We implemented Technical SEO Best Practices, before, during and after launch.

Then we deployed ongoing onsite and offsite SEO to help boost the new site:

Ensured the website was HTTPS compliant
Ensured all 301 redirects were done correctly to the new content pages
Submitted new site to Search Console, to ensure no errors in Google’s eyes
Complete Content Audit To Identify Competitor GAPS and Weak Pages
Improved content which engages users
High quality link building to increase rankings and traffic

Over 3 months we managed to increase Overall Traffic by 350%. This has resulted in a massive increase in the number of leads & bookings and a huge ROI. We also managed to increase the number of ranking keywords by 250% which resulted in an 30% increase in organic traffic, now their biggest channel. All the while increasing overall Domain Authority of the website and rebuilding his domain reputation.

Case Study 5

Thai Massage Business Sydney

They wanted to expand fast and needed a web presence to help grow the brand. They had no prior website and their online profile was limited to a few Google Business Profile listings.

With only 4 locations, at the time, getting traffic and bookings was essential to get the business off the ground.

Over 3 months we increased

150%

Increased Overall Traffic By 150%

957%

Increased The No. Of Ranking Keywords By 957%

250%

Increased Organic Traffic By 250%

Our Solution / Strategy:

Our solution was to do a full website design and build. We did extensive keyword research and mapped the content across the entire website. We started to build out location pages for each spa. We implemented Local SEO Best Practices, before, during and after launch.

Then we deployed ongoing onsite and offsite SEO to help boost the new site:

Built new website and submitted to Google
Optimised location for Local SEO keywords
Built out location pages for each spa
Created content which engages users
Citation building for all the locations & location pages
High quality link building to increase rankings and traffic

Over the campaign we managed to increase Overall Traffic by 150%. This has resulted in a massive increase in the number of bookings and a huge ROI for the business. We also managed to increase the number of ranking keywords by 957% which resulted in an 250 % increase in organic traffic, now their biggest channel. All the while increasing overall Domain Authority of the website and rebuilding his domain reputation.

Case Study 6

Melbourne Neurology Practice

57% More Organic Enquiries for a Melbourne Neurology Practice

+57%

organic enquiries year on year

4,295

organic enquiries in 12 months

+78%

organic search sessions

tracked keywords in position 1

The Client and the Challenge

A specialist neurology practice in Melbourne, treating patients across a range of neurological conditions. Specialist healthcare is one of the hardest categories to win in search. Patients and their families research carefully before they book, and the results pages are crowded with hospital groups, health information publishers and doctor directories. All of them carry far more authority than a single practice.

The practice wanted more of the people searching for neurological care to find it directly, and then to call or enquire through the website. To do that, Google had to be able to crawl and understand the site. Each service and condition page had to match what patients actually search for. And the domain needed enough authority and local signals to compete with much larger names.

Strategy and Execution

Started with a full technical SEO audit covering crawling, indexing and usability. We then worked through the fixes in priority order, so Google can reach, understand and index every page that matters to the practice.
Reworked the on-page SEO across the service and condition pages, matching each one to the way patients search for specialist neurological care. A person searching for a specific condition now lands on the page written for it, not on a generic homepage.
Built consistent citations across relevant business and healthcare directories. The practice’s name, address and phone number now match everywhere they appear, and the local search signals all point to one place.
Acquired backlinks from relevant, reputable websites to build the authority the domain needed to rank alongside hospital groups and national health sites.
Measured the campaign on enquiries, not just traffic. Phone calls and form submissions are tracked as key events in Google Analytics, so each month’s work is judged on whether more patients got in touch.

The Results

In the 12 months to 25 October 2026, organic search delivered 4,295 tracked enquiries, up 57 percent on the previous 12 months. Organic sessions grew 78 percent to 43,975 over the same period, so far more people searching for neurological care now reach the practice’s own website first.

Google Search Console shows the same picture. Over the latest three months, clicks from Google rose about 45 percent year on year and impressions about 60 percent. The average position improved by almost six places, from 17.3 to 11.4. Of the 158 keywords we track for the practice, 36 now rank in position one and 90 are on the first page. For a single specialist practice competing with hospitals and national health publishers, that is a flow of new patient enquiries that keeps building, month after month.

Results are taken from each client’s Google Analytics and Google Search Console for the 12 months to 25 October 2026, compared with the previous 12 months, unless a figure says otherwise. Enquiries are the calls and form submissions tracked as key events from organic search.

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