If you’re running any business, from the largest enterprise to the smallest shop, it’s likely that you’ll need an online presence. Quikclicks specialise in Business Website Design and offer premium quality, fast turn-around and competitive pricing.
Many shoppers are taking their business online, comparing products and services, and ordering from the convenience of their own homes. What’s more, customers are using their mobile devices for research almost all the time. It’s also common now one engages a new company for any service these days until they have checked them out online.
With savvy shoppers who want convenience, it’s imperative that a business start and maintain a business website.
Professional Business Website Design vs. DIY
Your first instinct when considering your business’ website design is likely “I can do this myself for cheap.” There are many online “do it yourself” website builders, but there are many things to consider when you’re wondering about professional website design versus a DIY endeavor.
Online website building platforms can be cheap, but the result is often a budget-looking, generic website. If you want something that looks professional, modern and unique you’ll want a custom design for your new website, that matches your branding, style and that targets your specific customer base. You will also want it to be well thought out, and cohesive, fast-loading, mobile-friendly and Search Engine Optimised. To ensure these requirements are met it’s best to look for a reputable company which is familiar with modern techniques, best practice, and that specialise in Business website design.
While your business grows, it’s important your website does too, to reflect new services or products offered. With a professional website design team behind you, they’ll be able to scale the website functionality to suits your ever-changing needs. A professional company experienced in business websites can advise you on the best quality and priced plugins to add to your website to offer the latest features to your customers or even help with adjusting the overall design as time goes on, saving you money in the long run and ensuring a more professional image for your business.
WordPress vs. Custom Built
When considering a small business web design approach, there are many advantages to developing it on the WordPress platform instead of having a custom-built proprietary platform for the website. Sure, custom websites are great for multinational corporations and massive organisations, as each minute element can be custom-configured when built from scratch, but for a small-medium sized business this is “over-kill”. It’s far quicker and more cost effective both for the initial website build and any future updates to use the WordPress platform.
WordPress is an open-source web design engine that runs nearly a quarter of all Internet sites – by far the most popular world-wide. You’ve probably visited many business websites yourself built on WordPress without even knowing it. It has all the capabilities of a custom-built website, but is easier to use and updates without a dedicated team of webmasters at your back.
If you’re in the business of selling goods or services, you may want to consider an e-commerce website.
Finding the best fit e-commerce platform for you is easy when you’re using the power of WordPress. The same company that runs WordPress runs WooCommerce, an all-in-one e-commerce tool that will meet any business’ needs. Whether you’re selling one service or hundreds of products, you’ll find all the features and integrations and reporting tools that you might ever need in one handy spot.
Security is an integral part of business website design, especially if your visitors are transmitting personal information, or if you’re holding onto sensitive customer information, such as login credentials, personal details or payment information.
When you’re talking to your website design team, have them procure an SSL Security Certificate for your website. Your customer will see a secure, padlock symbol in the website browser address bar, which lets them know that your site is safe and secure, no matter what happens. Websites with a genuine Security Certificate are also given a ranking preference in Search Engine listings.
CMS: Content Management System
Having a CMS site is one way that you can do a bit of DIY, if you so desire.
CMS sites make it easy for any business to update their site in a flash. This is especially useful for sites that feature continually updated blogs or articles, calendar events, or frequent product or promotional changes.
WordPress is the world’s most popular CMS. All it takes to update the text and images on a website is a few clicks. There’s very little technical know-how needed. If you can use Microsoft Word, you’ll be able to easily update your website without the need of a Webmaster.
Mobile design is becoming ubiquitous. It’s no longer an option for your business.
With more and more regularity, people are searching on Google through their tablets and smartphones. When Google searches for results, it takes into account whether you have a responsive or mobile site. Ensuring that you do means that Google will raise your ranking and your customers will be happy browsing your site, no matter how they choose to do it.
Contact Quikclicks Today
Quikclicks is Sydney’s leading, professional business website design team. We specialise in all manner of medium and small business web design and have worked with 1000’s of Australian companies and start-ups.
Want us to come round to your office to discuss your new website? Call us on 1300 132 274 or send us an email today.