A word about Web Content in Web Design
Posted on: January 11, 2009 | Author: admin
Less is more – that’s the principle that should guide the content creation for your website. Rather than bombarding your visitor with information overload, your website should concisely deliver select key messages about your company and its products and services.
When writing or selecting text from your existing marketing literature to include on your site, keep in mind that this information should be relevant to the reader and aid their buying decision. It’s also important to be delivered in the most succinct manner possible. Your web copy and web design should sit together harmoniously – if your site is ‘copy heavy’ you’ll do more than throw the visual balance, you’ll likely scare away time-poor visitors.
Good web copy should be punchy and to-the-point, yet at the same time eloquent and engaging. And the same goes for Email marketing content.
Should you wish to include more information about products or services on your website, these should be included as new pages that link off from text on your main pages. That way, only people that want to know in-depth information can do so, without confusing those that don’t.
Need help getting the balance right? Quikclicks offers copywriting services as part of our comprehensive suite of online solutions. Why not Contact us today to find out more?
Article ©2009 Quikclicks
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